Founder of MICHAILIA. Combining psychology, creative direction and artificial intelligence to create distinctive visual worlds, campaigns and creative systems.
Michailia Kal is an AI Creative Director combining psychology, creative direction and artificial intelligence to create distinctive visual worlds, campaigns and creative systems for brands.
With a PhD in Psychology and a background in academia, she brings an understanding of perception, human behaviour and visual communication into AI-driven creative direction.
Through MICHAILIA, she works across AI visuals, creative campaigns, AI motion and custom creative production, while teaching creators how to use AI as a creative system rather than simply a generation tool.